Investors back SaaS on traction now. A sharper deck won't change what the numbers say, and right now the numbers aren't saying enough.
Prepared for Navinn Kapur, Dhruv Kapur, and Alok Jain.
Investors have gotten very traction-focused with SaaS. If you're pointing at tailwinds but can't show the growth underneath them, that reads as a problem, not a story. The numbers don't lie, and right now they aren't where they need to be, here or abroad.
The numbers have to be a lot better, with week-on-week growth that points to market fit. Not close today.
Smaller ask, but you still need more than you have, and it has to be climbing fast.
Polish still matters. The site, the design, how it all reads to an investor. You need every bit of it, and you will build it. It just won't carry a raise on its own.
No.
We build them. But in parallel with the harder work: figuring out why growth is slow. Why adoption stalls once an org is onboarded. Why people don't use it more. Why card counts stay low, and whether that can change.
I don't have that answer yet, and it isn't one you can call from the outside. If it were obvious, the growth would already be showing, or the reason it isn't would be clear. That's what the first five weeks are for.
Five weeks getting deep into the company, the market, and the people you sell to, then back with a diagnosis and the levers worth pulling. I start most engagements here. I wouldn't skip it on this one.
We could. But then I take everything at face value and work with the same assumptions you already hold. You'd get a sharp deck and a clean site. It might not move growth, which is the thing actually blocking the raise.
Alongside you, not at arm's length. On your side most of the time, arguing the other side when it earns its keep. The diagnosis is honest even when it isn't flattering.
Once we know what's going on, we act on it. Build everything you need to raise, and start moving the KPIs that matter, at the same time.
Tap any node for detail. Both tracks run together from week 6. The diagnosis comes first because I can't tell you what to build until I know why growth is slow.
I do the work, not just advise on it. I write, run the interviews, think through the UX, design and ship the non-core code through agents, and run the experiments. My own people handle research, content, and design, so you're not chasing vendors.
The foundation. Ends with the findings and decision session.
Design system, website, product design, and the deck. Starts after discovery, runs alongside the growth work.
The ongoing work. 40 to 50 hours a month, scoped to need. Optional.
I bring my own people for research, content, and design, so the fees cover it. You're not funding or managing vendors on the side. Figures in INR; L = lakh. Paid stock imagery and font licenses aren't included, if you go with paid options.
Fourteen years building or running growth at startups, usually as a fractional CMO or head of growth, with a small team and a network behind me. Two kinds of past work line up with what you need.
Built the pitch deck and raise materials on every one of these.
Owned growth, product, and brand — often as the first growth hire or fractional lead.
Same order I'd use here. Get something real moving first, then the story has something true to stand on.
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